I love this shout out to Finnegans Wake! Here are Ian Bogost and Christopher Schaberg being interviewed by the Los Angeles Review of Books.
It's funny you know, when you think about OOO. When one hears the word “object,” one often sees (we have noticed) a mirror reflection of one's own ideas about objects. Usually those ideas are quite degraded. So you think we are objectifying or reifying or fetishizing or something, something bad.