I don't quite know who YouTubers are. Of course I do, but not like my kids do. So I'm not sure quite why they got so excited about this chap talking about my book about four minutes in. But he does appear to have about 17 million followers and this got about 2 million hits when I saw it just now.
The word hyperobject is great I think, because it makes you feel like a cool scientist. And we need more people feeling that way.