Run, Don't Walk, to This Video and WATCH It; Stop What You're Doing, and Watch. This. Video.

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I replied: 

This is hands down the most incredibly brilliant thing I've ever heard, ever. I'm quite serious. And I read a lot. I'm including Marx, I'm including Freud and a whole lot of other things, I really am. I write books for my job. This is beyond succinct. I teach cultural and literary theory, since 1989. I've been trying to tell people about this for years. Clearly I have not done so well. I would very much like to use this in my classes at Rice University if that is okay? With a correct reference?